Highlighting expert players conquering challenges with clear victories (the 'teaser-gameplay-reward' arc) is a consistent winner, particularly on AppLovin and in the US, fueling aspirations of mastery and triumph.

A major pivot sees YouTube thrive on humor, meme openers, and emotionally expressive avatars. Crucially, ads ending with no clear resolution but sparking curiosity are now outperforming traditional CTAs. Dump your 'shock value' here.

Facebook has dialed up 'shock value' and 'high stakes,' using noob player frustration and failure CTAs to drive engagement. India doubles down on this, with 'social drama' and 'cliffhangers' consistently performing best when concluding with a "can you do better?" challenge.

Scale creatives with intense 'shock value' hooks, showcasing elite players with surprise twists, and leveraging 'breaking the fourth wall' for direct offers. This is not the place for noob players or social drama.

A standout trend, 'looping' arcs combined with streamer or noob player protagonists driving toward a failure CTA prove exceptionally effective, pointing to a preference for distinct visual storytelling.