Creatives leveraging "Engaging Social Conflict" – think gossip, romance, and player failure ending on cliffhangers or provocative "shock value hooks" – are absolutely crushing it by fueling curiosity and challenging users.

"Teaser-to-Reward" arcs, especially those featuring automated AI protagonists, deliver satisfying progression, proving particularly effective for aspirational plays.

Facebook thrives on aspirational teaser_to_reward and shock_value hooks. Critically, AppLovin and Mintegral demand relatable player failure and direct "can you do better?" challenges (failure_cta). Lean into frustration-to-surprise twists on these networks.

While the US responds strongly to social_drama paired with offer_cta and interactive choice_branch points, GB and France are captivated by frustration leading to a surprise_twist and a failure_cta. Split-screen elements globally amplify engagement.