The top performers weren't just showing gameplay; they were creating a conversation. Humor-driven stories starting with a meme, depicting players struggling then triumphing, dominated with over 80% of ad impressions.

Whether it’s a direct "Can you do better?" failure_cta, a suspenseful cliffhanger, or an open_loop ending, unresolved narratives are igniting curiosity across networks. Intellectually stimulating puzzle_logic also consistently smashed performance targets.

On Facebook, timed challenges and timer overlays are fueling engagement. Meanwhile, the US and Poland are gravitating towards aspirational expert_player content and clear teaser_to_reward arcs that culminate in a satisfying win.

India thrives on interactive emotional journeys (frustration-to-triumph narratives). The US market shifted from broad competitive visuals to focused streamer_persona content, while Poland ditched repetitive looping for skilled gameplay.

Double down on creatives that challenge your audience directly, using failure_cta and puzzle_logic across all channels. Tailor your engagement hooks—be it urgency for Facebook or relatable struggles for AppLovin—because generic farming won't yield results.